My love for words took me to Northwestern University where I earned my master’s degree in journalism in 2010. I haven’t slowed down since. I’ve written for numerous publications, interviewed a wide array of individuals, and honed my digital capability through various opportunities.
I sharpened my writing skills as a reporter at National Journal, a mainstay in the political world. I wrote profiles on the movers and shakers of Washington, D.C., and was on the ground floor for the 2012 election. As curator for the publication’s Tumblr, I tripled the number of followers in less than a year. This success led to me stepping in as interim social media editor, where I ran the publication’s social media channels and updated the website.
A newsroom-wide layoff resulted in me being unemployed, but also led to me determining that this was the perfect time to enter the marketing and public relations field.
I joined McMurry/TMG (now Manifest) in 2013 as a social media journalist. I launched a content marketing website for my client, the National Hardware Show. Through SEO-friendly content and social media strategy, the website evolved into an industry leader with more than 50,000 newsletter subscribers.
In 2014, I had the opportunity to join BrabenderCox as a content manager. I crafted website content, social media campaigns, and commercial scripts for the consulting firm’s clients, including congressional candidates, the Pittsburgh Steelers, and the National Federation of Independent Business.
A desire to leave the east coast for a better quality of life led to my husband and I relocating to the beautiful city of Boise in 2015. I was asked to join Thinking Boise Real Estate as the marketing director. As the only dedicated marketing expert, I juggled several responsibilities, such as creating client marketing plans, mailer campaigns, and client appreciation events. I doubled the number of Thinking Boise’s followers on both Instagram and Twitter in less than six months.
I was laid off from my full-time position in May 2016 by Thinking Boise due to budget restraints, though I still freelance for the team.
I took the opportunity after being laid off to expand my freelance opportunities, and to volunteer with the American Red Cross. I currently volunteer as the lead writer/blogger for the American Red Cross of Idaho and Greater Montana.
In July of 2016, I was hired by PetIQ, a manufacturer of pet products, as a marketing coordinator.